Responsive Website Design



Moneysherpa, a prominent and high traffic website providing personal finance advice in Ireland, undertook a web redesign to address the needs of Irish consumers seeking a user-friendly platform for quick access to mortgage information. Led by founder Mark Coan, the redesign not only aims to meet user needs through easy navigation and rapid access to essential information but also places a strong emphasis on establishing trust right from the initial interaction.

Redesigned Website Focus:

  • Simplicity and User-Friendliness: Prioritizing an intuitive and straightforward design to enhance user experience.
  • First Impressions and Trust: Recognizing the importance of building trust, the new design emphasizes a brand image that instills confidence from the moment users land on the homepage.

Responsive Design for Mobile Optimization:

  • Mobile-Friendly Version: Special attention is given to responsive design, ensuring an optimal user experience on various devices, particularly mobile. This includes enhancing clarity, legibility, and intuitive navigation on smaller screens.

Consistent Page Templates for Articles:

  • Unified Structure: As part of the redesign, a key focus is placed on ensuring consistency in page templates for user articles, promoting a cohesive and easily navigable structure.

The page templates for user articles are meticulously designed for an optimal reading experience on both desktop and mobile devices. This comprehensive approach reflects Moneysherpa’s commitment to a user-centric website, prioritizing readability, navigation, and a cohesive visual identity to enhance the overall user experience.

Multiple Benefits of Consistent Page Templates:

  1. User-Friendly Navigation: Ensures visitors can easily navigate through different articles with a familiar layout.
  2. Branding and Trust: Reinforces Moneysherpa’s brand identity, contributing to a professional and trustworthy image.
  3. Readability and Engagement: A standardized template optimizes the layout for readability, keeping users engaged without distractions.
  4. Efficient Content Creation: Streamlines the content creation process, ensuring each article maintains a high standard of presentation.


  • Responsive Web Design: Employed to ensure optimal user experiences across various devices.
  • Blog Page Templating (Elementor Pages and Gutenberg Reusable Blocks): Utilized for efficient and consistent page creation.
  • Landing Page Templates: Strategically designed to enhance user engagement and provide targeted information.
  • Call to Action (CTA)  Display Conditions: Implemented for effective Call-to-Action display based on user interactions and preferences.




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